Your Customers Decide Who Your Competitors Are
Why your real competition might be a different business, a spreadsheet or an AI tool, and how SEO and AEO can help build competitive advantage.
Writing / by subject
Marketing.
Ideas and experiences from the work of connecting brands with people.
10 articles
What Is Jev, and Why Should Marketers Care?
A straightforward introduction to Jev, System One models, and the marketing workflows that could benefit from faster, cheaper AI decisions.
SEO is now AEO Whether You Like it or Not
A practical AEO strategy for late 2026: technical SEO, AI search visibility, agent workflows, original data, and the human expertise brands still need.
How is SEO Changing in 2026?
AI Overviews, zero-click results, and a 15-point SEO plan for 2026: what changes on the results page, and which searches still send visitors.
How to do SEO for AI Search Engines
An introduction to AI search, generative engine optimisation, and practical ways to improve discoverability and earn citations.
Write for People, Obviously
Why useful content starts with human expertise and experience, and how AI can support research without replacing the writer.
What is Modern SEO?
Why modern SEO reaches beyond keywords into brand, customer experience, business strategy, and genuinely useful content.
What is a brand?
What makes a brand more than a logo, and why recognition, recall, and a reliable customer experience matter.
Creating an MVP the Right Way
Why a minimum viable product should maximise learning about customers, rather than simply minimise features and cost.
Improving Creativity: Hegarty on Creativity
Reflections on John Hegarty’s book on creativity, with ideas on process, simplicity, storytelling, and collaboration.