Search · Growth · Digital products
A marketer who
likes to build.
I’m Will Kennard. I work across SEO, growth and digital products - building things, helping people find them, and sharing what I learn.
01A little background
From search
to building things.
I’ve spent more than a decade working out how businesses get found, win customers and grow.
That’s taken me through agencies, in-house leadership and companies of my own.
These days most of my time goes on AI search and what it means for how brands get found, across AEO, the web, conversion and analytics. I still like getting into the detail: the code, the customer journey, and what happens after someone clicks.
02Sharing what I learn
Industry talks
& articles.
I share what I learn through conference talks, interviews and articles on technical SEO, modern websites and digital products.
I’ve spoken at brightonSEO, International Search Summit, Tech SEO Summit and many more, as well as joining countless panels.
I’ve also been featured across industry publications including Search Engine Land, Digital Doughnut, Sitebulb and Advanced Web Ranking.
Recent articles & interviews
Recent talks & training
03In good company
A colleague’s perspective
“Will gets things done! I worked with Will on an iOS app development project. Will’s calm approach was a boost to the project. He is focused and organised. He managed a complex project with many stakeholders to everyone’s satisfaction.”
04Away from the screen
A few other
things about me.
Outside work, you’ll usually find me watching films, painting Warhammer or in the gym.
I’ve also been a trustee and marketing manager for Annabel’s Angels, helping start and run a charitable trust and manage volunteers.
This site is a place for the work and the wider interests: things I’ve built, ideas I’m exploring, and lessons that might be useful to someone else.
Explore my writingProjects, talks & shared interests