Your Customers Decide Who Your Competitors Are
Why your real competition might be a different business, a spreadsheet or an AI tool, and how SEO and AEO can help build competitive advantage.
Writing / by subject
SEO.
Practical ideas on technical SEO, discoverability, and helping people find useful content.
8 articles
SEO is now AEO Whether You Like it or Not
A practical AEO strategy for late 2026: technical SEO, AI search visibility, agent workflows, original data, and the human expertise brands still need.
Next.js caching for developers and SEOs
A practical guide to Next.js caching, static and dynamic rendering, revalidation, and what they mean for technical SEO and content teams.
Vibe-coded Next.js: speed and crawlability
A practical guide to auditing and improving Next.js applications for performance, crawlability, rendering, and search visibility.
How is SEO Changing in 2026?
AI Overviews, zero-click results, and a 15-point SEO plan for 2026: what changes on the results page, and which searches still send visitors.
How to do SEO for AI Search Engines
An introduction to AI search, generative engine optimisation, and practical ways to improve discoverability and earn citations.
Write for People, Obviously
Why useful content starts with human expertise and experience, and how AI can support research without replacing the writer.
What is Modern SEO?
Why modern SEO reaches beyond keywords into brand, customer experience, business strategy, and genuinely useful content.