A top level framework for how SEO can be used by startups to scale content fast and provide value to users whilst remaining on brand. (20 mins).

Google Tag Manager is often a nightmare yet is an essential tool and I still see a huge skills gap here across teams. This talk runs through some basic and mid level learnings. (20 mins).

Web Accessibility is still often overlooked, particularly by digital teams such as marketing and development. I run over the legal and human aspects of why the subject is so important, and give a framework to quickly assess if you or your clients need to review accessibility requirements.

Can be delivered as a one off or as a training course for teams, this is designed to help organisations understand what modern SEO is in 2024 and beyond, and why good SEOs are brand led. (1 hour talk & QA, 3 hour workshop).

Using the most popular JavaScript library as an example - React - you’ll learn some practical approaches to working with the technology and working with development teams that use it.

Delve into some of the popular React techniques for creating websites, why they can cause problems, but also why React can be awesome for brands and the end user if it's done right.

With a focus on SEO, this talk covers how to manage risk if you have a business that relies heavily on a single marketing channel for revenue generation.

SEO in particular can become a channel that needs to constantly be evaluated for risk and opportunity in businesses who have relied on it for a long time. We look at how to manage expectations and risk.