Your Customers Decide Who Your Competitors Are
Why your real competition might be a different business, a spreadsheet or an AI tool, and how SEO and AEO can help build competitive advantage.
Notes & ideas
Writing.
Thoughts, practical guides, and things I’m learning - from tech, marketing, and SEO to wellness and everything in between.
19 articles
What Is Jev, and Why Should Marketers Care?
A straightforward introduction to Jev, System One models, and the marketing workflows that could benefit from faster, cheaper AI decisions.
SEO is now AEO Whether You Like it or Not
A practical AEO strategy for late 2026: technical SEO, AI search visibility, agent workflows, original data, and the human expertise brands still need.
Next.js caching for developers and SEOs
A practical guide to Next.js caching, static and dynamic rendering, revalidation, and what they mean for technical SEO and content teams.
Vibe-coded Next.js: speed and crawlability
A practical guide to auditing and improving Next.js applications for performance, crawlability, rendering, and search visibility.
How is SEO Changing in 2026?
AI Overviews, zero-click results, and a 15-point SEO plan for 2026: what changes on the results page, and which searches still send visitors.
How to do SEO for AI Search Engines
An introduction to AI search, generative engine optimisation, and practical ways to improve discoverability and earn citations.
Write for People, Obviously
Why useful content starts with human expertise and experience, and how AI can support research without replacing the writer.
Writing
The nutrition principle for staying in shape
My perspective on growth, recovery, protein intake, and building sustainable nutrition habits alongside training.
Crap Sleep: What Helps Me
The bedtime habits and products that have helped me sleep, from reading and limiting caffeine to tea and earplugs.
My Thoughts on Protein Supplements
My thoughts on protein supplements, why I use them, and their place in an everyday training and nutrition routine.
How to Surf the Web
A nostalgic look at the early web, what we have lost along the way, and places to rediscover the joy of browsing.
What is Modern SEO?
Why modern SEO reaches beyond keywords into brand, customer experience, business strategy, and genuinely useful content.
Privacy Basics
A personal perspective on digital privacy, the nothing-to-hide argument, and the information we share with platforms.
What is a brand?
What makes a brand more than a logo, and why recognition, recall, and a reliable customer experience matter.
Creating an MVP the Right Way
Why a minimum viable product should maximise learning about customers, rather than simply minimise features and cost.
My Simple Note Taking Method
A simple pen-and-paper note-taking system using four symbols to organise thoughts, actions, and things to research.
Apple Watch or Whoop?
My experience wearing Apple Watch and Whoop, comparing everyday activity tracking with recovery insights.
Improving Creativity: Hegarty on Creativity
Reflections on John Hegarty’s book on creativity, with ideas on process, simplicity, storytelling, and collaboration.