CV.

Profile

Skills

AI

Building OKF company brain, skills & policies library, automating multiple playbooks with agents, creating bespoke agents with Vercel Eve. Cursor IDE of choice for tool building.

SEO/AEO Tools

Screaming Frog, SEMRush, Profound, Ahrefs, Botify, SEOTesting, GTM, GA4, Adobe Analytics, Tableau, Big Query, GitHub + many more.

Development

Next.js speciality, Payload CMS, React Native & Expo for apps, many years with WordPress development. Built various custom internal & external tools using Next.js.

Marketing Tools

Meta Ads, Google Ads, CRO and split testing tools (AWO, GA4), Email marketing, Video editing (Final Cut Pro), Various CRM

Industry influence

Talks at global industry conferences e.g. brightonSEO, International Search Summit, Tech SEO Summit, SEOFOMO panels. Articles and interviews for Search Engine Land, Sitebulb and Advanced Web Ranking.

Experience

• Mayday · May 2026 - Present

  Head of Growth

  Ownership of SEO, AEO, Website Development, Reporting & Paid Ads. AI has been a huge focus of the role, developing an agentic marketing ops system & OKF repo to maximise impact of a small team whilst maintaining quality. £5k MRR, 30 ANC & 100 SLQs per month across 6 months.

• Very Good Digital · Aug 2024 - May 2026

  Consultant

  Search and paid consultancy for global brands.

  • Fintech Talents: clicks up 175% and bounce down 25% for a £1.5k p/m investment.
  • Pretty Polly: transactions up 86% and revenue up 25% on the same budget.
  • Spendesk: reversed a downward trend through technical, GEO and SEO consultancy. Sessions up 107% and marketing-qualified leads up 21%. Featured in the brand's developer blog.
  • Bio Insights: technical and on-page SEO revamp, with clicks up 30% and 1.3 million new impressions in one quarter.
  • Kliq: repositioned the product toward longer, more valuable customers and added sales-led acquisition alongside self-serve. Average customer value moved from $57 over three months to $1,200 over twelve.

• Torque Partnership · Jan 2024 - Dec 2024

  Senior SEO Consultant (contract)

  Senior consultant for global enterprise brands. Commercially focused technical work e.g. found migration issues saving one hotel brand $40k a month from a 1 day audit.

• VoucherCodes · May 2022 - July 2023

  SEO Director

  Held the UK’s biggest discount brand above 3 million monthly organic visits and 40% market share through algorithm updates, on the company’s largest revenue stream. Rebuilt retailer-level demand reporting so sales, operations and SEO were working from the same picture.

• Odhealth · Jan 2019 - May 2022

  Co-founder & CPMO

  Co-founded and ran a health-tech startup end to end: product, brand, marketing, fundraising and operations. Took it from a £28k bootstrapped app to an online nutritionist platform with partners including AXA and Hussle.

  • Product: tested the idea with a Squarespace MVP and used the data to scope the UX and wireframes. Secured an equity-for-build deal for native iOS and Android apps.
  • Pivot and rebrand: read the customer data, moved the business from personal training to nutrition, and led the rebrand to Odhealth with an anti-diet position and a new visual identity.
  • Fundraising: raised £169k on CrowdCube in 9 days against a £50k target, filming and editing the pitch video ourselves. £250k raised in total at a £2.2m valuation, including a private bridge round.
  • Growth: moved the platform from app to web, then reached position 1 for "Online Nutritionist" and "Book a Nutritionist" with content featuring registered nutritionists, alongside high-intent Google Ads. Search and partnerships drove 500+ consultations.
  • Running the company: hired the team, ran payroll and accounts, managed shareholders, and made the call to turn down an under-target scale-up round and pivot to Strongly.

• Caliber · May 2020 - May 2021

  Director of Marketing & Operations

  142% year-on-year traffic growth for an enterprise automotive brand, nominated for a UK Search Award. Hired a data and projects team, and won new clients directly.

• Yellowball Ltd · Jun 2019 - May 2020

  Head of SEO

  Took client pitches from £1.7k a month to £8k, turned team morale around, leading eight people across 30+ clients.

• Hirola Group · Aug 2017 - Jun 2019

  Marketing Director

  Built a marketing department of four and added SEO, paid search and social as an agency service worth £15k a month.

Education

• Birkbeck University of London · PGDip

  Marketing

• University of Derby · BA (hons)

  Business Management

Volunteering

• Annabel’s Angels · 2014 - 2024

  Trustee & Marketing Manager

  Trustee and marketing lead for a volunteer-run charity supporting families in Derby and Derbyshire after a cancer diagnosis. It helped more than 600 families with grants for essentials, and the funds were later passed on so that support could continue.