Get Your 5-Step GEO Framework.

AI is transforming how information is found, offering direct answers instead of just lists.

This shift, what we call Generative Engine Optimization (GEO) - or "Search Anywhere Optimisation"- means your brand needs a refined approach to online visibility.

This guide cuts through the noise to deliver a practical, five-step framework, ensuring your content isn't just found, but trusted and cited by the AI systems now shaping how customers discover your business.

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What’s in the Guide to GEO?

  • Step 1: Start With SEO

    • This foundational step involves assessing your current SEO performance to identify your top-performing keywords and the broader topics they fall under. It's about understanding which of your existing pages are already strong contenders for these important topics.

  • Step 2: Audit Some Pages

    • This section provides a focused audit checklist to evaluate your chosen pages specifically from the perspective of how AI models consume information. It guides you through optimizing content structure, data presentation, and E-E-A-T signals to enhance AI understanding and citation potential.

  • Step 3: Prioritise Fixes

    • After your audit, this step guides you in prioritizing the identified issues. It emphasizes using a strategic approach to sort tasks by impact, difficulty, and the number of affected elements, ensuring your efforts yield the most significant results.

  • Step 4: New Opportunities

    • This part focuses on leveraging specialized tools to uncover fresh opportunities specifically from an AI perspective. It helps identify your brand's strengths, analyze competitors, and pinpoint structural or topic gaps for future content creation.

  • Step 5: Measure & Improve

    • The final step outlines how to continuously monitor and refine your GEO strategy. It details methods for tracking traffic from AI sources and setting up regular monitors for your key topics and brand visibility to ensure ongoing success.